L’artiste Afro-francophone NISKA a livré pour la deuxième fois consécutive un concert de haute envergure à la cité capitale Yaoundé le 21 décembre dernier. C’est effectivement dans l’élan du mouvement Tous Batisseurs, que l’agence de marketing Easy group, convie le public et tous les fans à Easy Experience Act 1. Une première expérience pour l’agence qui au-delà du concert, avait justement pour but de présenter à tout le monde, leur savoir-faire en terme d’organisation évènementielle. La scène était donc au rendez-vous et beaucoup de lumières ont illuminé le Palais des Sports de Yaoundé, aussi un tout nouveau système de sonorisation Adamson a été proposé et testé par l’agence, pour la première fois au Cameroun. En gros Easy Group est cette agence de marketing opérationnelle avec un pole spécialisé dans la production de concert.
Le choix consécutif de l’artiste Niska se justifie par son actualité (sa signature chez Universal Music) et son influence sur les jeunes camerounais. Un canal parfait par lequel l’agence pourrait passer en douce son information et faire ses preuves. Qu’à cela ne tienne il n’était pas seule, pour l’accompagner sur la scène; ils étaient tous présents Maalhox le vibeur, KO-C et bien d’autres. Un évènement qui a laissé ses traces sans aucune autre forme de procédures, avec un effectif tendant vers 3000 personnes venues des trois coins du triangle national. Le stade était plein à craquer… Rien à redire, le Cameroun est en plein essor et par des agences telles que Easy Group Experience, gagne de plus en plus du terrain dans les champs d’organisations évènementielles en Afrique.
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